A collection of items inspired by the Air Jordan 1 “Bred” Colorway and the infamous story behind the shoe.
The NBA sent a letter to Nike stating that they would fine Michael Jordan
every time he wore the shoe because the black and red color way broke league rules.
Nike decided to pay the fine and create an ad campaign highlighting that the shoes were banned but still accessible.
The rest was all history.
Moral of this story - resistance, persistence, and rebellion.
3 qualities that we embody.
