OTB is a group that was built on principles.
5 main principles to be exact:
PHILOSOPHY | JUSTICE | ART | INTEGRITY | COMMUNITY
Once they were broken down, we decided to dedicate the entire brand to the principles.
Each collection would be labelled and inspired by these 5 principles and everything represented within them.
Establishing this direction has not only given us a clear path for execution,
But it has also made us realize what the most important thing you need to possess before committing to your brand –
PURPOSE.
